Giving back

20% for the Future: Our Promise to the Planet

At Sustainable Fishing Technologies (SFT), we don't just talk the talk; we walk the walk. We believe that a profitable business can also be a force for good, particularly when it comes to the future of our planet.

Our Pledge

We are proud to commit to donating 20% of our profits to environmentally-focused non-profit organizations. By doing so, we hope to contribute to the broader fight against climate change, habitat destruction, and environmental degradation. We are not just a clothing and outdoor gear company; we are a movement committed to making a tangible difference.

Our Partnership with the Cahaba River Society

For us, giving back starts at home. We're especially proud to be partnering with the Cahaba River Society, dedicating 10% of our profits to their CLEAN program. This choice is deeply personal: not only was the Cahaba River Society where one of our founders started his work in the environmental sector, but they're also based in the same city where SFT was founded. Their mission resonates with our own, and we're committed to supporting their invaluable work in water conservation and environmental education.

Rotating Beneficiaries

The remaining 10% will be channeled to a rotating roster of worthy non-profit organizations. We aim to support a diverse range of causes from coral reef restoration to renewable energy advocacy. This rotation ensures that our contributions have both depth and breadth, affecting real change across multiple environmental fronts.

Accountability and Transparency

We take our pledge seriously and will provide annual updates on our donations. It's not just a promise, it's an integral part of our business model and company ethos.